I believe and feel it's important to share some of my previous experience so you don't think I'm talking about something I don't know or something I read somewhere. Professionally speaking. I have training as an agricultural technician, foreign trade technician and barista .
The coffee market is changing, and those who stay ahead of the curve will be better prepared to face the new challenges it entails. The factors affecting these changes are diverse, ranging from climate change, changing consumption habits, lower production and productivity, unfairness on the part of intermediaries, and new varietals, among many others.
It is always said that coffee is a "commodity" (the second most traded on the stock exchange), which makes it just another object, which is valued and paid for by people who know nothing about it. work and sacrifice that goes into producing each grain of this precious product in offices in London or New York. That's where the problem arises. Viewing a social phenomenon (like coffee), viewing a product that generates more than 26 million direct jobs, as a bean that is bought for 1 and must be sold for 2. This is what triggers the debacle.
The intention of these words is Raise awareness about the tremendous work behind each part of the coffee production chain to get to serve a cup of coffee.
So that you can understand a little more about it, I must tell you about the main ones. problems of producing coffee In Peru. Problems that we will never have in Chile with intensive agricultural systems, but these problems are generally repeated in all countries where this important grain is produced, such as: poor or limited connectivity, low prices paid by intermediaries, lack of technology applied to crops, areas close to drug production (coca leaf in this case) that allow the proliferation of terrorist activities and drug trafficking, lack of labor due to a shift in work preferences toward the city, pests and diseases that reduce quality and productivity, lack of public policies to find solutions, low productivity, and many other problems that directly affect the quality and productivity of producers. Problems that demotivate, tire, and make coffee production an increasingly complex business.
That's where I found a space where I felt I could contribute to the production chain by sharing knowledge, standardizing processes, seeking opportunities and improvements in process management, generating agreements between private entities, government, and NGOs, and many other ways to contribute.
